About Me

Mahmoud Shehada is an esteemed professional in the real estate brokerage sector, specializing in luxury and distinctive properties. He founded a prominent family office and private equity group, 4Front Capital, successfully onboarding select families and raising over AED 300M towards deployment in real estate and real estate investment products and structures since 2020. Mahmoud’s entrepreneurial endeavors encompass sectors such as real estate, digital marketing, technology, and sales. Additionally, he has established himself as a significant social media influencer, leveraging his expansive follower base to implement effective direct marketing strategies. At a Group level, Mahmoud serves as the Chief Operations Officer and oversees the Marketing, Digital and Technology Transformation for all subsidiaries. Mahmoud also spearheads 4Front Realty as its Chief Executive Officer which he founded in 2014. A recent testament to his expertise in sales and business developments was his leadership in Oman, where he orchestrated the sales and marketing strategy for The Sustainable City Yiti. Furthermore, his strategic acumen was evident in the success of The Sustainable City Yas Island, which sold out its condominiums in 48 hours, with the Townhouses selling out in under 3 months, closing a sale value of just under 2 billion dirhams. On the global front, Mahmoud’s influence is evident through his involvement in projects across countries, including Canada, the UK, Turkey, the UAE, and Oman. Mahmoud is a graduate of York University with a BA in Economics and executive education in Private Equity & Venture Capital from Harvard University. Mahmoud is currently working for a master’s in law at the University of Law, London. In the ever-evolving landscape of real estate and strategic planning, Mahmoud Shehada stands as a testament to dedication, expertise, and excellence.